Philips will launch the first 21:9 LCD TV on January 29. The model will officially be unveiled in London. Called the “Philips Cinema 21:9″, the TV will measure 56 inches diagonally. But why make some thing like this?

Philips explains, “Traditional LCD TVs compromise on the 2.35:1 movie experience by distorting the picture to fill the screen, losing the full scope of the original shot, or by displaying the picture in letterbox format with black bars at the top and bottom. Cinema 21:9 solves these issues to give the viewer an uncompromised and absorbing cinematic viewing experience, never before available in the home.”

I wonder how would it feel like playing Need For Speed on this display?

Pricing is unknown as of now.

[source: homecinemachoice.com]