Be it in the looks or function, human mind always is in search for something different. So we also have innumerable people brainstorming and trying to put their innovative skills into action. Well…. this is a watch and tells the time but how? That’s the simple question. Would you try to guess? If interested in viewing the time in a different way then please read on.

It has  been seen that compact structures are very much appreciated, the smaller, the lighter, the better. Remember Apple-MacBook Air? So this “air” thing also applies here because this watch is called the “ON AIR Wrist Watch“, depicting the minimalistic form. In the above picture the time is read as 2:35, the hour being known by the position of the LED mark and minutes by what the LED symbols read [note the ultraslim "35" in red]. So isn’t it that simple! This watch is actually a concept by Iskender Asanaliev from Turkey.

As the designer states the display does it all. For setting the time one needs to hold the center of the display for just 5 seconds activating the set mode showed by the flashing of the red LED. The hour is adjusted by pressing the upper or lower part of the display and the minute by the right or left ends of the display. Even for the LED to light up it’s just a tap on the display. Since now we know so much, it won’t be a problem to figure out the time denoted in the faces below.

Time: 9:20, 12:00, 2:35

[source: industrialdesignserved.com]