Looks like bookstore giant Barnes & Noble wants to give a whole new experience to all its customers nation-wide (USA). The company along with AT&T will announce that it will offer free Wi-Fi access to all its customers. By all it actually means all and not just AT&T users. This move also helps B&N to expose it’s complete eBook library which now stands at 700,000 titles.
Steve Riggio who is the CEO of Barnes & Noble explains, “Barnes & Noble pioneered the concept of retail stores as community centers. By providing no-fee Wi-Fi access, we are not only meeting our customers’ needs, but extending the sense of community that has always been in our stores. This is a natural progression of our digital strategy to provide customers with more choices in how, when and where they want to read.”
Well this surely is tempting to a lot of people who will now have one more reason to visit the bookstore!