If you do not worry much about the functionality of a cellphone, instead your focus is how cool and stylish it looks…then you may want to check out the recently announced Sony Ericsson Pureness. With a beautiful sleek design, the device features a true transparent LCD and is targeted mostly to business as well as casual cellphone users. Code named Kiki, this new Xperia model will be available in Europe some in November 2009.

We are not aware of the specs yet, but don’t expect something miraculous. Again, the focus of the mobile phone is style, rather than speed and power.

Price? TBA

[source: engadget.com]