To sum up there were a lot of interesting looking magnets [ cell, iPhoneicons, Mario] which could be used to decorate surfaces like the fridge door or even hold up little paper notes [like rocking switch]. So when this combination of magnets and messages goes digital it results in a Digital Video Fridge Magnet, that is capable of displaying recorded messages with just a push of a button.
A built-in video camera in the device helps in recording a 30 second video which can be seen via a 1.5 inch LED screen. The device measuring 6.5cm x 6.5cm x 2cm gets charged via USB. It is priced at about $49.00.