Do you think there’s some kind of picture hidden among the colors? Trying to locate one? If you like colors [or enjoy using colors to create pictures] you might as well like and enjoy the concept. This array of multiple colors that look like a collection of pixels are nothing but colored pencils with the pixelated look. As opposed to the regular ones each pencil lengthwise displays altogether a different color scheme.
Also the pencils are rectangular in shape which prevents them from rolling away. If interested, then you can grab one set of Pixel Colored Pencils for $10.00 at fredflare.