In an attempt to preserve brand quality Kellogg will soon introduce corn flakes that are individually laser-etched with its logo. Why? Because Kellogg is “concerned about similarly packaged supermarket cereals“. But if you are a Kellogg’s fan, you need not worry as this will not change the taste of the corn flakes. Ofcourse the company plans to release several trial batches prior to putting the idea in production.
If the idea proves to be interesting, very soon the company will do the same for most of it’s other branded products like “Frosties, Special K, Crunchy Nut and Bran Flakes.”