Google has opened the gates for its new online store, the Apps Marketplace. This new list of “Software-as-a-Service” applications created a new area of revenue generation for the company, which used to earn wholly from search-based advertisements. The store include services like CRM, ERP, fax and various others that integrate with Google’s cloud computing platform.

The Apps marketplace charges $100 to developers who would like to add apps to the store. A 20% service fee is also charged for all online purchases. It is a small start with a limited availability of services, but for companies which are looking forward to use Google enterprise apps, may be interested. “Every day, thousands of businesses choose the cloud. More than 2 million businesses have adopted Google Apps over the last three years, eliminating the hassles associated with purchasing, installing and maintaining hardware and software themselves.”

[source: googleblog.blogspot.com]