Google seems to be spreading its presence every day. Now the search giant is all set for stepping into consumer electronics. Called the Google TV, the platform will be powered by Intel’s Atom processor and would be running Android. The hardware will be actually manufactured by Sony. This new platform will consist of a new generation of set-top boxes and televisions.

As per Google, the web-based content in existing set-top boxes is limited. Google wants this new platform to be much more “open”. You will enjoy the same level of user interaction with the TV as you would today from an Android based cell phone. These three companies are now rumored to be even teaming up with Logitech, who is supposed to provide the peripheral devices like remote control, speakers, wireless keyboard etc. But everything seems to be ‘hush-hush’, “Spokesmen for Google, Intel and Logitech declined to comment. A Sony spokesman said he was not familiar with the project. ”

[source : nytimes.com]