Netflix is the movie streaming leader in the market. Hulu tried, but it didn’t quite work for them. There are a few others who tried too, but fate wasn’t quite in their favor either. Amazon.com also had plans for a while now, to do something similar. The world’s largest online market place has just start the Primate Instant Video, a “free” video streaming for its Prime members.

At $79/yr. and with a decently-sized video library, Amazon may finally be a true contender. Although Netflix still has the largest online video library around, it will not be long while Amazon catches on. This race should certainly be interesting.

Engadget, Clicker