Yikes! What just happened to those adults? Have they gone crazy? You would go crazy too if you knew those colored circles on the wall were sweet treats waiting to be devoured!
Jaffa Cakes teamed up with food technicians and artists to make this amazing installation possible which took a brainstorming session of about 4 weeks. The likable and ‘lick-able’ wallpaper was set up in an elevator at the “communications company Engine’s offices in Great Portland Street, London” for people to enjoy. Thinking about the germs lurking around in the confined space? Well, when a cake was licked it was replaced by a fresh one!
Although a promotional campaign, the elevator stuck with 1,325 cakes was meant to relieve office workers from the stress of their daily routine with some sweet fun licking activity.