It is highly likely that all of us have enjoyed live entertainment taking place in an arena or on stage but how about applauding for performances while being tucked away in the pockets of a gigantic red gown?

Meet the Reddress, a captivating installation in the form of a huge dress, which as a whole not only provides a podium for the performer but even manages to engage the audience with a unique experience by seating them in its folds large enough for a human being to fit in! The dress measures 20 metres in diameter with a seating capacity for up to 238 people. While the audience tries to settle in the ingenuity the ambiance offers, the performer assumes the focal point by climbing on a concealed staircase leading to body of the gown. Extraordinary indeed!

Designed by Aamu Song, the Reddress was exhibited at the York Hall in London during the London design festival in September 2011.

Dezeen