It’s an oven. It’s a bus shelter. It’s an ad. It’s actually a combination of all three in which the bus shelter has been made not only to look like an oven, but feel like one too.
This is an ad campaign of Caribou Coffee’s new breakfast sandwich. Created by ad agency Colle+McVoy, the shelter along with displaying the fresh sets of hot sandwich, also has real heaters to warm up passengers, who wait for the bus in the wintry cold of Minnesota. It is indeed an innovative and ‘warm’ thought of spreading the word around.