Look again! Hmmmmm…has the gorgeous cat taken over your attention with its mesmerizing stare or can you actually spot the Tiger Nuts hidden just right before your eyes? Awesome creative packaging, right?
Tiger Nuts uses one-of-a-kind set of lettering, that blends in to make the facial structure emerge without any distraction. Thanks to illustrator Chris Mitchell of Design Bridge,UK who created the illusion so fine. The subject can also be seen making an impact on the product’s barcode too in which a patch of long grass conceals the large cat.
TigerNuts, a tasty snack introduced by Walkers comes in four flavors “Salt and Vinegar, Masala, Sweet Chilli and Smokey Bacon“.