So what do we have here? Another fruit and nut bar, you might ask. Honestly the packaging caught our attention and then as we learnt about the brand The Primal Kitchen, we couldn’t help but feel happy and excited about the presentation of the health bars.
Here’s what they have to say:
“Established 2 million years B.C. (Before Cereals), The Primal Kitchen are a new health food brand based upon the caveman diet. Launching with the UK’s first Paleo bar they have Mammoth plans to change the face of healthy eating.
Through design and copywriting this brand creation needed to communicate the Paleo nature of this new health product and bring the cave man diet into the modern world.”
The packaging for The Primal Kitchen [founded by nutritionist Suzie Walker] has been designed by Midday Studio.